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The Denim Sneak Peek

Big, BIG News Coming in March!

As parents, we believe all babies deserve the best—the healthiest, the safest, the most comfortable—at an unbeatable price. We've listened to your feedback and are so excited to introduce our most innovative and eco-friendly product yet.

Nook's mission to protect Mother Earth is embodied in the very fiber of our being (literally), all the way down to how and where we source our materials. This commitment to the environment is stronger than ever with our newest product; made from upcycled, all-natural denim, we'll save thousands of pairs of jeans from landfill in the process.

Did you know?

It takes over 10k liters of water, 2 lbs. of cotton and countless hours of labor and skill to make one pair of jeans and 11 million tons of recyclable clothing, shoes and textiles make their way into landfills each year.

Help the planet. Shop Nook.

Explore our Fan Favorite Earth-Friendly Products!

At Nook, we’re committed to leaving the planet a better place for our kids. Every one of our products is made to be safe and comfortable for your baby while also being sustainable for the environment.

The Organic Pure

Our most popular choice! This revolutionary crib mattress is safe, non-toxic, all natural and organic inside and out and just plain comfortable. The 11 stylish color options for your crib mattress cover are specially designed to increase airflow in and around your baby, reducing the risk of SIDS. They're also anti-microbial, breathable, non-toxic, machine washable and hypoallergenic. A better night’s sleep for your baby (and you!) starts here.

Shop The Pure

NEW! The Denim Crib Mattress

The Denim crib mattress is our newest and most eco-friendly product yet! Did you know 11 million tons of recyclable clothing, shoes and textiles make their way into landfills each year and it takes over 10K liters of water to make one pair of jeans? Each Denim crib mattress keeps approximately 36 pairs of jeans out of landfills.

Shop The Denim

LilyPad Playmat

From tummy time to rolling over, the The LilyPad is THE playmat for real life. An eco-friendly PETE air-spacer cushion - clocking in at a seriously plush 1 inch thickness - is topped with our ingenious organic pebble design optimized for breathability, comfort and safety. Just fold, snap and hit the road! The seamlessly transported, easily washable playmat is perfect for playdates, picnics in the park or watching big brother's baseball game!

Shop The LilyPad

Niche Nursing Pillow

The award-winning organic Niche Nursing Pillow is perfect for breastfeeding, bottle feeding, tummy time and more. Filled with 100% organic kapok, it's breathable and supportive, perfect for you and your baby's nursing journey!

Shop The Niche Nursing Pillow
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