SIDS, Pregnancy & Infant Loss Awareness

October is Pregnancy & Infant Loss Awareness Month. We are dedicating this month to all parents who have lost a child. Talking about death is not easy. Grief isn't a straight line. As a brand, we realize that this might be a triggering topic. We know there will be people who may minimize the stories we are sharing. There will be people who might feel like it’s too much, but we feel that it’s important, especially during a month dedicated to bringing awareness to SIDS and Pregnancy & Infant Loss, that we talk about it.

While we can’t prevent miscarriages or neonatal loss, as a brand, we are committed to providing a safe sleep environment by bringing products that reduce the risk of SIDS in the hopes of taking at least one area of concern away from parents. We want to take this opportunity to show our support for all parents, no matter where they are in their journey.

Stories of Love & Loss

As moms, our hearts are full of the love and joy your babies brought into this world. It is our hope that by sharing your stories and addressing ways that we can openly talk to each other about the death of a child, that we are able to help educate one another and raise each other up as a community of love and support. We are here for you.

Juniper's Story

Sweet Juniper Ann was born and died on August 9, 2018. Ever since, her mom, Amanda, has devoted her time and energy to raising awareness of stillbirth and stillbirth prevention.

Thank you for sharing your story with us and for all that you do.

Listen to her full story here.

Hazel's Story

When we went in for our anatomy scan with our third baby, we found out that she had a universally fatal condition called anencephaly.  We were devastated.  Over the next weeks and months we determined to try to enjoy every moment we had with our daughter.  We named her Hazel Elizabeth.  As a family, we spent lots of time talking to her and singing to her in my belly.  There were some incredible dark and scary days, and some really beautiful and peaceful moments.  At 38 weeks and 4 days pregnant, we found out it was time to meet our baby Hazel.  My husband, William, and I both talked about the mix of emotions we were feeling - terrified, but at the same time so excited that we would get to meet our baby.  We prayed hard for her to be born alive, to get to meet her brother and sister who loved her so much.  However, she passed away during labor.  When they laid her on my chest, I looked down, wanting with every ounce of love in my body for her to move and to be okay.  Her sweet little arms had the cutest rolls and her ears were so unique and perfect. We were heartbroken, but we were also wrapped in peace. Her brother Jack loved her little nose, and her sister Ruby dressed her in one of her hand me downs and loved holding her little feet.  In Hazel’s short life, she taught her family that along with brokenness and devastation, there can also be peace and wholeness. We are so thankful we were her parents, and she is forever a part of our family.  


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